I've made great efforts to teach the kids about our marine life and it's importance to our food chain.
Although I do not consume fish often, Little Man and Little Lady do. So when I heard the changes McDonald's had taken in efforts to sustain fish stock for our future as well as educating its consumer with packaging changes I was thrilled.
“We’re extremely proud of the fact that this decision ensures our customers will continue to enjoy the same great taste and high quality of our fish with the additional assurance that the fish they are buying can be traced back to a fishery that meets MSC’s strict sustainability standard.”-Dan Gorsky, senior vice president of U.S. supply chain and sustainability
McDonald's New Fish PackagingStarting February 2013, all fish packaging will look like image below informing us about their commitment to us and the Marine Stewardship Council's (MSC) Blue EcoLabel.
McDonald's uses certified wild-caught Alaska Pollock for it's Filet-o-Fish. Check out this short video below and meet McDonald's Fish Supplier Kenny.
What do you think about McDonald's changes?
Disclosure: This is not a compensated post. I have worked with McDonald's in the past. The above are my true and honest opinions as always.